Technology wins
Seth Godin to Google:
"Technology doesn't win. Technology gives you a shot at marketing."
...and:
"What happened is you made an audacious promise to people. You changed the way they interacted -- all day long when they're supposed to be working -- all day long when they're surfing, you changed their interaction. And that interaction made them care about your brand. And that means you have a platform to do some spectacular things. But if you blow it just a few times in a row, they won't care about Google anymore."
Probably worth a further read...
posted by Ale @ 3/07/2006 03:44:00 PM
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